'Ninety One' new brand launch in London, New York, Cape Town, Johannesburg and Hong Kong, November 2019. With Virtual Reality Experiences.
Investec Asset Management have become Ninety One! To tell the story of the development of this world-renowned company's history, I created an environment that takes you on a journey through their South African Roots, to their worldwide expansion, and finally to their becoming of Ninety One. This 360 degree experience allowed users to physically travel along an historic timeline of the company's brand development, including other largely influential historic milestones.
This experience was launched in 5 cities across the world: London, Cape Town, Johannesburg, Hong Kong and New York. Ninety One's employees were able to embark on the pathway through this experiential representation of Ninety One's history and reflect on their favourite company values.